Google Ads for Roofing Contractors
Leads from homeowners actively searching for roofing work. We build campaigns structured by service type and location, track every call, and cut the waste that drains most ad budgets.
How We Structure Roofing PPC
Most roofers who've tried Google Ads got burned by poor campaign structure and zero tracking. Here's how we do it differently.
Campaign Structure by Service & Location
Separate campaigns for roof repair, replacement, inspections, and emergency calls. Further segmented by city or service area so you can control budgets and bids where it matters.
Keywords & Match Types
We target high-intent keywords—people searching for roofers, not just browsing. Strategic use of match types to capture relevant searches without wasting money on irrelevant clicks.
Negative Keywords
Aggressive blocking of junk searches: DIY, jobs, free, wholesale, competitors' names, and the endless variations that drain budgets. We add negatives weekly based on actual search term data.
Landing Pages
Dedicated pages built to convert clicks into calls and forms. No sending paid traffic to your generic homepage. Each service and location can have its own landing page.
Call Tracking
Every call tracked to the keyword and campaign that drove it. Recordings available for quality review. You'll know exactly what's generating leads—and what isn't.
Lead Quality Review
We don't just count leads—we review them. Spam calls, wrong numbers, and tire kickers get identified and we adjust targeting to reduce them.
What's Included
Full-service PPC management. No surprise fees, no hiding behind dashboards.
Unlike SEO, PPC can generate leads within days of launch. It's the fastest way to start filling your schedule, especially in a new market or after storm activity.
The tradeoff: you pay for every click, and leads stop when you stop paying. Many roofers combine PPC for immediate leads with SEO for long-term growth.
Common PPC Mistakes We Fix
If you've run Google Ads before and it "didn't work," these are probably why.
Sending traffic to the homepage
Dedicated landing pages for each service with clear calls to action
Broad match keywords bleeding budget
Strategic match types with aggressive negative keyword lists
No call tracking or attribution
Every lead traced to the exact keyword and campaign
Targeting too wide a radius
Geo-targeting by city and radius based on actual service area
Ignoring search terms report
Weekly reviews to catch irrelevant searches early
Set-it-and-forget-it management
Daily monitoring and weekly optimization cycles
How Much Should You Spend?
There's no magic number. Your ideal budget depends on your market's competition, your service area size, and how many leads you can actually handle.
We'll recommend a budget based on your actual market data, not a one-size-fits-all package. If your budget doesn't match your market, we'll tell you—before you waste money.
Get a Free PPC Assessment
Already running ads? We'll audit your account and show you what's working, what's wasting money, and what we'd change. No charge, no obligation.
PPC Questions Answered
Straight answers about Google Ads for roofing companies.
Ready to Stop Wasting Ad Spend?
Let's talk about your market, your goals, and how to build campaigns that actually work.